About
Built around one conviction: weak business websites deserve a proper rebuild, not a patch.
Recast Webs exists because piecemeal fixes rarely solve structural weakness. When the foundation is compromised, incremental edits usually preserve the problem.
The Person
Who runs this
I'm Gustavo.
I rebuild business websites that have stopped working as commercial assets. My focus is structural — trust signals, inquiry flow, and measurable visibility — not surface-level cosmetics.
Every engagement is rebuild-only. I do not take patch projects, plugin cleanup mandates, or open-ended edit cycles.
Before any rebuild starts I audit the current site directly and define a clear scope. Projects move fast when materials arrive on schedule.
Philosophy
Why rebuild-only
Most structurally weak websites cannot be properly fixed through incremental edits. The foundation is the problem.
Patching means working around legacy instability, mixed design standards, and technical debt that keeps resurfacing. Every fix introduces new constraints.
A proper rebuild replaces all of that with one coherent foundation built for trust, clarity, and inquiry performance.
That is the only path to a result worth having.
How I Work
Operating principles
Rebuild-only
Patchwork repair rarely fixes structural problems. The foundation is usually the issue. Replacing it properly is the only path to a result worth having.
Scope before build
Every project starts with a direct audit. No assumptions, no inherited scope. Clear priorities defined before a single line is written.
Staging first
The new site is built and reviewed in a controlled staging environment before anything goes live. You see exactly what launches before it does.
Speed through discipline
Most rebuilds complete in 10 to 14 days. That speed comes from tight scope and controlled delivery — not from cutting corners.
If your website needs a proper reset, start with a free teardown.
Submit your site and receive three specific issues affecting trust, clarity, or inquiry flow — plus guidance on what to prioritise first.